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失控的饭圈:集资千万应援 几年间粉丝话语权何以暴涨


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钻石国际LISHIJINLIANGGEYUE,XINJINGBAOJIZHEJINXINGCHOUYANGDIAOCHA,CAIFANGFENSI、YINGSHIZHIZUOFANG/XUANCHUANFANG、PINPAISHICHANGYUNYING、YIRENXUANCHUANZONGJIANDENGYENEIRENSHI,TAMENZHANZAIGEZIDELICHANG,DUIFANQUANWENHUADEXIANZHUANGZUOCHUJIEDU……JIRIQI,XINJINGBAOLIANXUSANRITUICHUXILIEBAODAO《SHIKONGDEFANQUAN》。

钻石国际YUANBIAOTI:SHIKONGDEFANQUAN①:JIZIQIANWANYINGYUAN,JINIANJIANFENSIHUAYUQUANHEYIBAOZHANG

钻石国际LISHIJINLIANGGEYUE,XINJINGBAOJIZHEJINXINGCHOUYANGDIAOCHA,CAIFANGFENSI、YINGSHIZHIZUOFANG/XUANCHUANFANG、PINPAISHICHANGYUNYING、YIRENXUANCHUANZONGJIANDENGYENEIRENSHI,TAMENZHANZAIGEZIDELICHANG,DUIFANQUANWENHUADEXIANZHUANGZUOCHUJIEDU……JIRIQI,XINJINGBAOLIANXUSANRITUICHUXILIEBAODAO《SHIKONGDEFANQUAN》。

XIAOSHI69TIANHOU,XIAOZHANHUILAILE。

ZI“XIAOZHANFENSI227JUBAOSHIJIAN”FASHENGZHIHOU,XIAOZHANDANCHULEDAZHONGSHIYE,BUZAIGENGXINSHEJIAOPINGTAI,MEIYOURENHEGONGKAILUMIAN,BUZHIYICI,BAOCHICHENMO,ZHISHIZAI4YUEDIFABULEDANQU《GUANGDIAN》,YIYONGZUOPINZHENGMINGZIJIDETAIDU。RANERGUOYIDEXIAOLIANGQUESHIDEQIFAN。

ZHIDAO5YUE6RIWAN11SHIXU,XIAOZHANSHOUDULUMIANJIESHOUMEITIZHUANFANG。

TONGYISHIJIAN,ZHENGZAIWAN“CHIJI”DEAYOUTINGDAODUIYOUSHUO,“YI?NIJIAXIAOZHANCHULAIJIESHOUZHUANFANGLE”。“ZHEIBADAWANBUDALE!”AYOUXUNSUHUIFU。“227SHIJIAN”HOU,TAHENSHAOHEPENGYOUTIJIXIAOZHAN,HUOSHIRENWEIWUFAGANTONGSHENSHOU,HUOSHIDANXINBEIWUJIE。ZHIDAOYIXIAOSHIHOU,AYOUJIDUIYOUFALESIGEKUQIDEBIAOQING,CHENMOLEHENJIU。

BUGANZUOSHENGDEHAIYOUAFEN。“227SHIJIAN”BAOFAHOU,TACONGJINGYA、NANGUO、BEITONG,DAOXINTENG、BUPING、WUNAI。TAMEIYOUZAIGONGKAIPINGTAIZUOGUOBIAODA。DABANNIANGUOQU,TAXIANGHENDUOFENSIYIYANG,XUANZEXIANGXINHEPEIBAN。“WOMENZHISHIYIQUNPANTAHAO,PANTADAHONGDAZI,PANTAPINGANXILEDERENBALE。”ZAIJIESHOUCAIFANGQIAN,AFENYOUYULEHENJIU,“WOYOUHENDUOXIANGFA,DANPASHUOCHULAIHUIRANGLURENDUITABENREN,DUITADEFENSIYOUBUHAODEGUANGAN。”

在微博的#肖战227事件#超话中,阅读量有3670万。

XIAOZHANHEFENSI,SIHUZAI“FANQUANYAOMOHUA”DEHUANJINGXIA,XIANRULEXUNHUANWANGFUDEKUNJU。ERXIAOZHANSHIJIANYINFADEBUJINSHI“FANQUANWENHUA”DEFANGONGZISHENG,YEYINGSHELESHEHUIDUI“FENSIJINGJI”DESHUSHOUWUCE。

ZIZIBENYOUFADE“LIULIANG”BEIYINRUGUONEIYINGSHICHANYE,FENSI,ZHUJIANCHENGWEICHANYEJIEGOUDEZHONGLIUDIZHU。TAMENCONGTINGCONGOUXIANG,WUTIAOJIANWEIOUXIANG“KEJIN”(BENSHIYOUXIYONGYU,ZHIZHIFUFEIYONG。HOUBEIYONGYUFANQUAN,ZHIWEIOUXIANGHUAQIAN);DAOKONGPING(JIYONGTONGYIWENANKONGZHIPINGLUNHUAFENGHEFANGXIANG)SISHA,YIYANBUHEJIU“JIQINGKAIMAI(ZHIZAISHEJIAOPINGTAIGONGKAIFAWENTANLUNMOUOUXIANG/MOUSHIJIAN)”……FANQUANWENHUAZHENGZAIXIAOFEICHIXUZENGZHANGDESHICHANGZHONG,ZHANGKONGDAJU,YECHEDISHIKONGZHE——TAMENBUZAIBEITUANDUIKONGZHI,BUZAISHOUOUXIANGZHIYUE,TAMENJIYUJIANLIZISHENHUAYUQUAN,YI“AIDOUZHIYOUWOMEN”DEYIJIZHILISHOUHUSUOWEIDELICHANG。

JINRITUICHUDEXILIEBAODAO《SHIKONGDEFANQUAN》SHOUPIAN——NEIYUFANQUANWENHUAYUANQIJIDAOZHIYINGSHIJINGJIZHIBIANDEJIEDIAN。CONGZHIYUEDAOXIANGHUZHIHENG,YIRENFANGYUFENSIZHIJIANDEGUANXIJIUJINGCONGHESHIFASHENGLEBIANHUA……

A 韩饭文化入侵

 ——开个站、蹲机场,为打榜两天不睡觉

“归国四子”带来的“个站”文化铺天盖地,没有“官方”认可,也不受团队控制,不仅分散了大量粉丝,也导致粉丝与艺人方之间不再有“看不见的手”。

JINNIAN29SUIDEYIYI,SHIYIMINGYOUZHESHISANNIANZHUIXINGJINGYANDEZISHENFENSI。TADIYICIJIECHUFANQUANSHIZAI07JIE“KUAINAN”ZOUHONGDESHIHOU,TAXIHUANSHANGLEQIZHONGYIMINGNANGESHOU。NEISHIZHONGGUODELIUXINGOUXIANGZHIYOUCHAOJINVSHENG、KUAILENANSHENG、ZHISHANGLIHE、BY2;NEIYUFENSIZHUYAODEYINGYUANFANGSHI,SHIMAIOUXIANGZAZHIHESHITIZHUANJI,LIANYANCHANGHUIHEXIANXIAHUODONGDOUQUZHIKESHU。BISHIHAISHIXUESHENGDANGDEYIYI,ZHICHIOUXIANGDEFANGSHIBIANSHIJINDINGYINLEPINGJIANG,LIRU“YINLEFENGYUNBANG”“JINGGEWANGJINQUJINBANG”DENG,BUMIANBUXIUDITOUPIAO,HUOZHEQUYINXIANGDIANGOUMAISHITIZHUANJI“CHONGXIAOLIANG”,BAYINLEJIANGXIANGSONGDAOOUXIANGSHOUZHONG。

钻石国际HUNJIGUANFANGHOUYUANHUI、TIEBABANTOU,YESHINEIYUFENSIZUIZAODEYINGYUANFANGSHI。BISHIYIYIJIHUMEITIANDOUHUIPAOZAIOUXIANGTIEBA,CONGZHONGDIYISHIJIANHUOQUOUXIANGZIXUN,NEISHITIEBAYUGUANFANGFENSIHOUYUANHUIZHANJUTONGDENGDIWEI,FENWEISHUJUZU、MEIGONGZU、WENANZU、QIANDAOZU、QIANXIANZUDENGDENG,FENSIJIARUZUZHIHOUBIANHUISHOUDAOBAZHUDEZHUCENGGUANLI,GEGEBUMENJINGJINGYOUTIAO。“YEYOUDIANXIANGXIANZAIDEWEIBOCHAOHUA,HENDUOTIEZIYEXUYAOSHUAPINGLUN、GAILOU(JIHUITIE)。”YIYISHUO,NEISHISHUALOUSHUAPINGLUNYOUGE‘BAOSHI’ZU,BAOZHENGMEIGETIEZIDOUYOUSHITIAOPINGLUN,“RUGUOHUIFUTAISHAOHUIHENNANKAN。”YIYIHAICENGJIARUWAIJIAOZU,ZHUYAOZHIZESHIDAIZHEOUXIANGZHUANSHUDE“FATIEWEIBA”DAOQITAYIRENTIEBALIUYAN,BIANXIANGANLI。BUGUONEISHI,NENGJINJULIJIECHUOUXIANGDE,ZHIYOUHOUYUANHUIHUIZHANG、TIEBABAZHU。

RANERKANSIQUDAOZHUANYEDEYINGYUAN,ZAIDADUOHANFANKANLAIQUE“YOUTUYOUDIJI”。

钻石国际2010NIANQIAN,HANGUODEDONGFANGSHENQI、SJ、SHAONVSHIDAIYIZAIQUANQIUFENGMIDUONIAN。ZAINEIYUFENSIHUNJITIEBABANTOUSHI,HANGUOFENSIYIZHUBUQUELILEMAICD、SHUAYINYUAN、SHUABANG、RUYINGYUANHUIDENGYIXILIEZHUANYEHUA、GUIMOHUADEYINGYUANFANGSHI。

当年EXO中有四位是中国成员

YIYIZAI2013NIANGENSUI“HAHAN”DACHAOMISHANGLEEXO,ZHUANZHANCHENGWEIHANFAN,“NEISHIHOUHANGUOZUHETUIGEZHONGGUOREN,DAJIADOUTEBIEGUANZHU。EXOTUILESIGE,JIANZHIHUODEBUXING。”TAKAISHICHANGSHISHIYINGHANFANDEYINGYEFANGSHI——SHANGKEZHIWAIDESUOYOUSHIJIAN,DOUGONGXIANJILEEXODEDABANGGONGZUO;YOUQIZAIEXOFAXINGESHIQI,TAJIUXIANGJINRU“ZHANSHIZHUANGTAI”,ZUIZHANGJILULIANGTIANMEISHUI,ZAIWAIWANGSHUAYINYUANBANG、ZAIYouTubeSHANGSHUAMVHEXIANCHANGBIAOYANDEGUANKANLIANG,“YINWEIHANGUOYINLEDABANGJIEMUYAOZONGHEKANYINLE、BOFANGLIANGDENGSHUJU,CAINENGJI‘YIWEI’(ZHIDIYI)。WOHAICENGJINGTOUTOUZAITAOBAOGUBIERENBANGWOYIQISHUAYOUGUAN(YouTubeJIANCHENG)。”ZHEISHIYIYIDIYICIWEIOUXIANG“WUXINGJIABI”KEJIN。

依依雇人刷油管,每次都是3000元起步。

钻石国际YIYIDESHEYOUXIAOYISHIZISHENHANFAN,CONG2006NIANBIANBEISJDAIRUHANYUQUAN。MEIDANGSJCHUXINZHUANJI,TADOUHUINACHU“SHENJIAXINGMING”SHOUJISUOYOUCHENGYUANDEXIAOKA(ZHUANJISUIJIFUSONGDECHENGYUANZHAOPIAN)。

YOUDUANSHIJIAN,SUSHEDUIMANLESJTONGBANBENDEZHUANJIHEHAIBAO,“TAJIBENDOUSHINAZOULIMIANDEXIAOKA,ZHUANJIDOUDIUDAOJIAOLUOLIJIETULE。”YIYITUCAODAO。

同样的专辑买两张,对小怡来说是常事,而订单显示的价格仅仅是订金。

像这样同样的一张专辑,因为是不同的封面,小怡都会买回家。

BUGUO,BENYINGGEZIFAZHANDELIANGGUOFANQUAN,QUEZAI2014NIANSIHUKAISHIBINGGUI、QUTONG。

NEIYINIAN,EXODEZHONGGUOCHENGYUANWUYIFAN、LUHAN、HUANGZITAOXIANHOUJIEYUEHUIGUO,YIBOSUOWEI“HAHAN”DEFENSIJIANGZHANCHANGZHUANYIZHINEIYUQUAN,HANGUOFANQUANWENHUACHEDIJINRUNZHONGGUOFENSIQUAN。

“FANQUANYOUJUHUA:WANGSHANGSHUJIDAI,DAJIADOUSHIEXOJIAREN,YISISHINEIYUFENSIHENDUORENDOUZHUIGUOEXO,ZHIDAO‘GUIGUOSIZI’HUIGUO、XIANHANLINGHOU,DAJIACAIKAISHIGAONEIYU。”YIYIHUIYIDAO,NEILIANGNIAN,DALIANGYOUGUODUONIANHANYUJINGYANDEFENSIPAQIANG(XIHUANAMINGXINGDETONGSHI,XIHUANSHANGLEBMINGXING)NEIDI,YI“ZHANJIE”MINGYIWEINEIDIOUXIANGJIANLIBINGJINGYINGYINGYUANZHAN。TONGSHI,TAMENDAILINGCHENGQIANSHANGWANDEFENSIKAISHIXUEZHEHANFAN,CHUMEIQUANGUOGEDAJICHANG、FABUHUI,NAZHEZHANGQIANGDUANPAOWEIMINGXINGPAI“FANTU”。GUONEIQITAYIRENDEFENSIYEZAIMINGZHENGANDOUXIAFENFENXIAOFANG。

2013年12月6日,吴亦凡、张艺兴、鹿晗、黄子韬(左起)在北京参加音乐风云榜新人盛典,这四人也被称为“归国四子”。图/视觉中国

ER“GUIGUOSIZI”DAILAIDE“GEZHAN”WENHUAPUTIANGAIDI,MEIYOU“GUANFANG”RENKE,YEBUSHOUTUANDUIKONGZHI,BUJINFENSANLEDALIANGFENSI,YEDAOZHIFENSIYUYIRENFANGZHIJIANBUZAIYOU“KANBUJIANDESHOU”。JIAZHI“HUANGNIU”DECHANGJUE,FENSIBUZAIXUYAOJINCONGHOUYUANHUIHUODEYUOUXIANGJIANMIANDEFULI。

ZHICI,NEIYUYIRENFANGYUFENSIDEZHIYUEGUANXIKAISHIFENBENGWAJIE,FANQUANXIANRUHUNLUANDEGEZIWEIZHENG。

B 资本裹挟饭圈利益化

 ——集资千万,明星榜全靠2元2元刷出来的

《创造101》仅孟美岐与吴宣仪两人的粉丝公开集资就超过2000万元,孟美岐更是打破单人集资纪录,高达1200万元。而蔡徐坤、孟美岐等人均曾霸榜的微博明星势力榜,需要各家粉丝真金白银地送“小花”,2元一朵,一直赠送到爱豆升至理想名次。

钻石国际NEIYUFANQUANJIEXIALAIDEFAZHAN,YEWEIANBUJIUBANDIYANXIHANYUGUIJI。ZAIXINJINGBAOSUIJIDIAOCHADE360MINGFENSIZHONG,YOUSICHENGYISHANGDERENRENWEI,NEIYUFANQUANXIANGZHUANYEHUA、JINGJIHUAZHUANXIANGDEJIEDIAN,SHIZAITFBOYSBAOHONGHOU。

2013NIAN,TFBOYSZHENGSHICHUDAO,CHENGWEINEIYUXIAOFANGHANGUOYANGCHENGXITUICHUDENANTUAN“BIZU”。BISHIHULIANWANGRENGZAIFAZHANCHUQI,TFBOYSDEJINGJIGONGSISHIDAIFENGJUNTONGGUOCHENGLIJIAZUFENSIJULEBU,ZAIGUANWANGFABUZIZHIZONGYI、YINLEMVDENG,DINGQIDALIANGPUGUANG,JINGXINGCHENGLEYIBOJIQIWENGU、ZHONGSHIDEFENSITUANTI。

2014NIANYINLEVBANGDEBANJIANGDIANLI,NEISHIYIYIDIYICIQINYANJIANDAOTFBOYS。SANGEXIAOHAISHOUHUOLENEIDIZUIJURENQIGESHOUZHEIGEXUYAODALIANGFENSIDATOU(DABANGTOUPIAO)DEZHONGBANGJIANGXIANG,BANJIANGXIANCHANGCHAOSHUIBANDEJIANJIAOSHENG,YEZUOZHENGZHETAMENCHAOHUXIANGXIANGDERENQI,“HENJINGYA。”ZAIYIYIDEYINXIANGLI,TAMEIYOUZAINEIYUJIANGUOCHUNBENTUZUHEYONGYOURUCIKEYUHANTUANXIANGKANGHENGDERENQIJIYINGYUANGUIGE。

据TFBOYS组合官方微博显示,2014年上半年,出道不到一年的TFBOYS就已经拥有了大批粉丝。

ZISHENFENSININIYEJIANZHENGLETFBOYS“FENSIDIGUO”DEJIANLIGUOCHENG。2014NIAN《QINGCHUNXIULIANSHOUCE》HONGBIANJIETOUXIANGWEI,SHANGDAO80SUIDELAOREN,XIADAOGANGGANGHUIZOULUDEXIAOPENGYOU,MEIYOURENBURENSHITFBOYS,“HENDUOMAMAFENHEJIEJIEFEN,ZHENDEDANGZIJIERZIYIYANGCHONGZHE。”NINIZAIFANQUANDATOUSHIYEDUOCIBEITFBOYSDEFENSI“JINGDAO”——ZHIYAOCHUXINGE,KEYILIANXUBABANG,ZHOUZHOUDIYI,“DABANGZHEIDONGXIBUKENENGYIFENQIANBUHUADE,DAOHOUQINEIJIUGENGLIHAILE,SUIBIANGUOGESHENGRIJIUJIZIQIANWAN,ZHEIXIEQIANJIUYONGLAIYINGYUAN、MAILIWU、ZUOGONGYI。”ZAININIKANLAI,ZHEISHIFANQUANJINGJIDEJIEDIAN,JIANDANGAIKUOJIUSHIKEJINWANJIACONGSHAOSHUZHUANWEIDUOSHU。

ERSUIZHEZHONGGUOWANGLUOMEITIXUNSUFAZHAN,YULEQUANCHANGSHIJIJIDIAOYONGFANQUANNENGLIANG,YIQIKUODAJINGJIXIAOYI;NEIYUFENSIYE“YINDIZHIYI”XINGCHENGLEZIJIDEWENHUASHUXING——FENSIYINGYUANDUODEOUXIANG,KEYIDEDAOGENGHAODEZIYUAN;ERWEILEOUXIANGBUBEIZIBENPAOQI,FENSIWUTIAOJIANJIXIE“DATOU”,ZAZHIYIMAIJIUSHISHIJIBEN,DAIYANCHANPINYEJIXIANGJIXIANGDIBANHUIJIA。 

钻石国际ZHEIZHONGFENSIHEAIDOUZHIJIANCHUNCHIXIANGYIDE“LIYIGUANXI”,ZAI2018NIAN《OUXIANGLIANXISHENG》《CHUANGZAO101》LIANGDANGYANGCHENGJIEMUZHONGYOUDADAOLINGYIGEJIZHI。ZAICICIDIAOCHAZHONG,YOUSICHENGDESHOUFANGFENSIRENWEI,“OU”“CHUANG”TONGYANGGOUJIANLEXINDEHUAYUTIXI。CENGYOUMEITIBUWANQUANTONGJI,《CHUANGZAO101》JINMENGMEIQIYUWUXUANYILIANGRENDEFENSIGONGKAIJIZIJIUCHAOGUO2000WANYUAN,MENGMEIQIGENGSHIDAPODANRENJIZIJILU,GAODA1200WANYUAN。ERCAIXUKUN、MENGMEIQIDENGRENJUNCENGBABANGDEWEIBOMINGXINGSHILIBANG,XUYAOGEJIAFENSIZHENJINBAIYINDISONG“XIAOHUA”,2YUANYIDUO,YIZHIZENGSONGDAOAIDOUSHENGZHILIXIANGMINGCI。

《偶像练习生》

《创造101》最终11人成团

钻石国际ZAI“GESHEN”KEJINDEYIRANGUOJUEZHONG,FENSIYEBEITIGONGLEFUQUANXIANGXIANG:TOURUJINGLIHESHIJIAN,WEIAIDOUZHENGQUGENGHAODEZIYUAN,GENGDUODELUCHUJIHUI,CONGERYINGZAOCHU“TADEMEIYIDIANCHENGJIU,DOUBAOHANWODEFUCHU”DECHENGJIUGAN。YINCINEIYUFENSIWANGWANGYOUZHEJIQIANGDEZUZHINENGLIHEXINGDONGNENGLI,ZAIHOUYUANHUIDEHAOZHAOHEZUZHIXIAKEYIXUNSUXINGDONGQILAI,WEIZIJIAAIDOUDATOU、KONGPING、FANHEI、SHUAXIAOLIANG。

DANCENGYOUQINIANHANFANHESANNIANNEIYUFENSIJINGLIDEXIAOYZERENWEI,NEIYUFENSITUOFEN、PAQIANGSHIYEGENGJIA“LENGKUWUQING”,“HANGUODEYIGEZHANZI(GEZHAN)ZHISHAONENGWEICHIYIDAOLIANGNIAN,ZHIDAOXIAYIGELEISIDETUANTICHUXIAN。HANTUANAIDOUZAIHUODONGQIZHIWAI,FENSIQISHIDOUSHIKAOAIDOUDESNS(SHEJIAOPINGTAI)HUOZHE。DANGUONEIBUSHI,YIBUJU、YIGEJIEMU,NENGHUOHENDUOOUXIANG,KAIZHANZIDECHENGBENYOUDI,ZHANJIELAILAIQUQUBIANHUATAIKUAI,QISHITINGLENGKUDE。”XIAOYTANYAN。 

小结

粉丝与艺人团队

互相制衡,话语权趋于平等

CONGOUXIANGFUSHUDAOCHANYEZHIZHU,FANQUANWENHUA,CHENGWEIZHENGGEYINGSHIJINGJIZHIBIANDESUOYING,YESHIYULEQUANCHAOXIBIANHUADEJIANZHENG。ZISHENMEITIRENXIAOMUZONGJIE,RUJINAIDOUYUFENSIDEGUANXISHI,AIDOUDEJIAZHIQUJUEYUFENSIDESHULIANGHEXIAOFEINENGLI;FENSICHUYU“WEIAIFADIAN”HEXIAOFEIXINLI,FANZHIYEHUIDUIYIRENHETUANDUITICHUYAOQIU——LIANGZHEXIANGHUZHIHENG,DIWEIHEHUAYUQUANZHUJIANQUYUPINGDENG,OUERCHUXIANBIGAOCIDIDEQINGXING,WANGWANGJIUSHICHUWENTIDEQIANZHAO。 

(YISHANGAYOU、AFEN、YIYI、XIAOYI、XIAOY、XIAOMU,JUNWEIHUAMING)

图片均来自网络

[ZERENBIANJI:LIQIAN]

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